How Much Does an Interactive Apartment Selector or 3D Sales Experience Cost?

Per-image rendering prices are easy to find. Prices for interactive apartment selectors, 3D walkthroughs and interactive masterplans are not. We collected the figures studios and vendors publish themselves, by deliverable and region, and explain what moves the number up or down.

The short answer

Very few studios publish prices for interactive work. The ones that do, as of 3 November 2026:

Each row is one company's figure for its own scope. The spread is wide because "interactive selector" can mean a clickable floor plan on a website or a furnished 3D building with live inventory. The 3D content inside the experience is usually what costs most.

How to read these numbers

• One source each. Every figure below comes from a single studio, vendor or guide. Treat them as reference points, not market averages.
• "From" means a defined package. A starting price covers a fixed quantity of views, units or features. Larger projects are quoted separately.
• Currencies as published. We have not converted anything, because exchange rates and tax treatment change the comparison.
• Scope differs. Revisions, modelling from drawings, music licensing and hosting are included by some studios and charged separately by others.
• Prices change. Each source shows the date where the page gives one. Check the live page before you budget.

We do not list FORM's prices here. FORM is scoped per project.

Renders and walkthrough films

Stills and films are the raw material of most interactive experiences, so their cost carries through.

For films:

The Dubai guide describes its ranges as drawn from pricing that studios publish to market themselves. The Lifang figures come from a directory listing, not the studio's own site.

Interactive walkthroughs

An interactive walkthrough lets a buyer move through a home rather than watch a set path. Fewer studios price this publicly.

• ArchiCGI's interactive platform starts from $5,700 for a mid-size property. The package lists 2 aerial views, up to 2 hero views, up to 5 amenity areas, 8 apartment renderings, a virtual tour of 2 apartments, an animation of up to 45 seconds, a branded project site and 3 years of hosting.
• Frame Sixty, which builds custom VR, puts a custom VR walkthrough at $20,000 to $50,000+ for a single-family home and $30,000 to $100,000+ for multi-unit or pre-sale developments. A minimal Apple Vision Pro build for one apartment starts around $15,000.
• Maverick Frame lists interactive walkthroughs as custom pricing, quoted separately from films, in its walkthrough cost guide.
• The Dubai guide gives no range for interactive work and describes it as a custom quote, typically above film budgets.

Apartment selectors

• Prostor, a web agency, estimates a ready-made vendor widget at around $100 to $300 a month and a custom selector built into a website at usually $3,000 to $8,000 as part of a larger project. Its own prices start at $3,500 for a landing page with a simple selector and $5,000 for a full sales website with unit selection.
• ArchiCGI's package above includes a platform where your team edits unit statuses, prices and specifications.
• Maverick Frame's selector page publishes no figure. It quotes a fixed price per project and says a custom selector costs more up front but has no platform fee.

A selector price on its own may not include the 3D building, facade views or interiors. Ask whether the quote covers the visuals or assumes you supply them.

Interactive masterplans and plot maps

• R2U says its interactive masterplan starts at around $2,700 for the browser-based 3D sales platform, with an Apple Vision Pro layer from $5,400.
• Kolonell, a web studio, gives an indicative 2026 budget of €15,000 to €35,000 excluding VAT for a developer website with an interactive plot map, and €4,000 to €10,000 for the plot map module alone.
• Larger masterplan vendors we checked quote per project without publishing figures.

Hosting, updates and maintenance

This is the line most often missing from a first quote.

Ask every supplier the same questions: how long is hosting included, what happens at the end of the term, who updates prices and availability, and what a new phase or a changed floor plan costs.

What the published figures say about regions

Read regional comparisons with care, because each region here rests on one or two sources with different scopes.

In absolute terms, the Indian studio's published rates are well below the US, UK and Dubai figures. That alone does not tell you what a comparable scope would cost. Revisions, modelling from PDFs, furnishing and interactive build are included differently by each studio.

What drives the cost

Before asking for quotes, write a brief that pins these down. Our guide on how to brief an architectural visualization studio has a template and checklist. Send the same brief and the same sample of your unit schedule to every supplier, and ask for line items, so you can see which quote covers what.

How FORM prices a project

FORM is Real Horizons' commissioned service for property developers. From your approved CAD/BIM files, the FORM team produces architectural stills and films, interactive buildings and homes (furnished 3D walkthroughs, 3D dollhouse overviews and floor plans with dimensions), apartment selectors with availability, interactive site plans and plot maps, amenities and neighbourhood maps, an AI voice property guide, and sales insight such as viewing attention by room, enquiries and inventory in a property workspace.

Pricing is scoped per project. We review your files, unit schedule and launch brief, then agree scope through four stages: Define, Create, Connect and Launch. Branding, website embeds and presentation formats are scoped per launch. CRM connections, inventory feeds, hosting and headset or display delivery are project-specific work, so they are scoped and priced as separate items rather than assumed.

To see what the deliverables look like, open the Aurelis concept tower or the Rawdat Al Rimal plot map, a concept of 577 villa plots in Dubai. Both are illustrative concepts, not client projects.

Questions developers ask

Why do so few studios publish interactive prices?

Interactive scope varies more than stills. Unit count, layouts, integrations and hosting change the work so much that most studios quote per project. The figures above are the exceptions we could find.

Is a monthly selector widget cheaper than a custom build?

Up front, usually. Over a long sales period, add up the monthly fees and compare them with a one-off build plus hosting. Check who owns the 3D content if you stop paying.

Can we reuse renders we already have?

Often, for stills and some selector views. A furnished interactive home or a building you can rotate needs 3D content, and existing renders rarely cover every unit.